Brand developer. Problem solver. Team Leader. Mac addict. Crossfit snob. Sports fan. Husband. Father of 3.

Over 25 years experience, a background in Art Direction, and a comprehensive understanding across all platforms of advertising, including both traditional and interactive design. Able to thoroughly analyze marketing strategies, propose holistic creative solutions, and direct a team to successfully complete projects under strenuous deadlines. Experience leading creative teams on both national and local accounts, while providing award winning work that exceeds the client’s expectations and gets results.

EXPERIENCE:

Reflex Blu | Birmingham, AL | 2014 to present

Chief Creative Officer

Responsible for the overall creative vision, strategy, and output of the agency. Extensive experience leading various brands across multiple industries, including retail, destination, healthcare, banking and pest control. Lead brand discovery, development, and storytelling through a variety of mediums such as video, traditional, digital, and social media. Work in collaboration with all departments of the agency to analyze and interpret data, tailoring campaigns to specific audiences to ensure maximum impact and success. Manage, hire and mentor creative team, providing guidance and direction to ensure that the highest standards of quality and innovation are met. Proactively seek new opportunities to improve the creative output of the agency.

Intermark Group | Birmingham, AL | 2010 to 2014

Creative Director

Hired as Interactive Creative Director for the Mohawk account, developed national and international websites, as well as the interface for Mohawk’s internal site. Led the interactive team in creating a promotional microsite, SmartStrand Zoo Challenge, that gained international PR attention and was a finalist for the Cannes award. Helped win the Blue Cross and Blue Shield account and led both traditional and interactive brand advertising, as well as working with clients such as Toyota, History Channel, Nucor Building, Cadence Bank and Red Diamond.

Holland + Holland Advertising | Birmingham, AL | 2004 to 2010

Associate Creative Director

Responsible for overseeing all creative work produced by the agency, including developing strategies, creating campaigns, and managing projects from start to finish. Managed a team of creatives and helped maintained clients’ budgets. Some notable projects include producing image ads, collateral, and a website for Liberty Park planned community. Developed new identity and branding campaign for Vulcan Park and Museum, and created a new identity for VisionFirst Eyecare, including an award-winning web promotion and webisodes series.

Moroch-Leo Burnett USA | Dallas, TX | 2000 to 2004

Senior Art Director

Hired as the lead art director for McDonald’s Field Markets. Developed point of purchase kits, outdoor advertisements, radio commercials, and TV ads. Served as the lead art director for Mrs. Baird’s Bakeries and Midas. As the company grew and partnered with Leo Burnett, created promotional campaigns for Kellogg’s, Procter & Gamble, and various new product launches for Uniden. Chosen as the lead art director for the launch of Al Día, the first all-Hispanic daily newspaper in the Dallas-Fort Worth area, which became the best-selling newspaper in the area. Additional clients were DFW airport, US Army, and Tia Rosa.

Tracy-Locke | Dallas, TX | 1997 to 2000

Art Director

Hired as an art director for the Pizza Hut national account. Later recruited by the Creative Director to join the newly formed Pizza Hut Field team, which started with around $14 million in billings. Art directed sports-based promotions, product photo shoots, and TV spots for major promotions, as well as launched campaigns for FedEx and Visa NFL, and promotional work for Pepsi. In 2000, became the lead art director on the Pizza Hut Field team, training new creatives. By mid-year, the group’s billings had exceeded $80 million.

AWARDS:

Cannes, Addy "Best of Show", numerous Gold and Silver Addy awards

EDUCATION:

Auburn University
Auburn, AL
Bachelor of Fine Arts, 1997
Major: Graphic Arts